So let me guess. A while back, you decided to take the plunge and dive into the entrepreneur life. First of all, congratulations! This is the best way to create that freedom lifestyle (in my humble opinion, of course.) But let’s be honest - owning your own business isn’t all rainbows and sunshine.
Maybe you’re in the beginning stages and everything still feels a little foreign - but romantic. Or maybe you’re ten years in and ready for a change - you’re just dying for that sexy brand makeover that will start making you money again. We get it!
We’ve all been here as business owners. Suddenly you wake up one day with a tired website and an empty bank account. That’s usually the same day you start to question everything you’ve done in your business...
Am I doing anyyyyything right?
Where do I go next?
Is anything going to work for me?
Should I have a stricter strategy in place? (Wait, what’s strategy!?)
Is it time to take my business online?
Do I need a line of credit?
How is everyone on the internet creating new content every.fucking.day?
What do I need to do to make some GD money around here!?
I know. I know! These are big questions. And they’re the ones that will transform your business when you get serious about finding the answers. Listen! We all hit stand stills as badass biz owners, but it’s time to shake it up, sister. You ready for this?
So, this week we’re doing a full body scan of your business. We’re diving into how you can tighten things up and give your business the love and attention she needs to thrive!
So without any further adieu, here it is, GirlTribe’s list of “10 Reasons Your Business Isn’t Growing”...grab a tea (or a whisky), get your notebook out, and get ready to face your business hold hops head on. It’s time to kick your business into high gear.
10 Reasons Your Business Isn’t Growing
1. You’re unclear on your vision.
2. You’re not reaching the right people.
3. You don’t have a clear brand message.
4. You’re not delivering content consistently.
A close second to delivering the RIGHT message is delivering this message on the regular. We’re not talkin’ on the weekly regular - we’re talkin’ on the daily. Your audience needs to hear from you consistently in order to create the “like, know, trust” factor that will inspire them to buy from you. Think about it this way, if your bff was only available for 911 calls (“Omg I got the job!!!”, “Omg he dumped me again”, “Omfg I’m pregnant”...) once a week, you’d probably need to find a new bff. You need your people to be available when you need them, right? Not intermittently when they feel like showing up. As a business owner, this is especially important because of that consumer world we were talking about - where everything is so disposable and easy to find.
You need to become your dream clients “PERSON” (think Meredith and Cristina from Grey’s). Are you a life coach? Be the person your dream client thinks about when they hit rock bottom. Photographer? Be the person your dream client thinks about when they need new headshots. Yoga instructor? Be the person your dream client thinks about when they’re ready to invest in a teacher training. BECOME THE PERSON.
In order to do this, you must show up. I repeat - you must show up! This is going to ensure your dream clients keep you top of mind, and when they have a need for what you’re selling - they’ll come to you first! Consistency will keep your brand top of mind and help you grow your business.
In turn, you will make all the money and be able to serve bigger than you ever dreamed you could.
TO DO: Create a social media schedule and/or a regular newsletter that will reach your audience at predictable times so they learn when to expect to hear from you. Say things like, “Check out this weekend’s newsletter to read all about my trip to Prague and snag my fave tips on seeing the city!”
5. You’re not telling your story.
Listen up. We live in a consumer society. We’ve gone over that. That means that with just the click of a mouse your dream client can have whatever she wants, wherever she wants it, whenever she wants it. This is AH-MAZING from a consumer perspective, but as a business owner, it means you have to stand out and differentiate yourself from every other businesses out there solving the same problem as you.
Ask yourself this question: what is going to make people choose ME, over the 100,000 other people out there doing the same thing?
The answer? The one thing none of those other businesses have: YOUR STORY.
People love stories! They want to know your experience. What inspires your process. What happens behind-the-scenes. Your failures, your wins, your personality! People buy stories. For that reason, it’s time to get vulnerable and share what sets you apart. In a consumer world with too many options to choose from, vulnerability turns profit. Trust us on this one - it’s the foundation of our business model and helped us grow a 6-figure empire! We know what we’re talkin’ about.
Exercise: write your story.
6. You’re not nurturing the relationship with your potential clients.
When was the last time you personally reached out to someone in your community that you really felt connected with? Someone you’d dieeee to work with? Someone you think is your total dream client?
What often happens is that women get intimidated by each other and it’s discouraging. It may even be enough to prevent you from reaching out to people in your community to offer your services, aka. to sell your product. But let me tell you something! You’re selling your community short if you’re not inviting them to buy from you.
Say this out loud:
7. You’re not charging your worth.
Are your prices comparable to other companies in the industry?
Are you handing out discount codes like candy in hopes to sell more?
Are you giving away all of your content for free?
Are you afraid to increase your prices?
Let me tell you a little secret. Money is energy. The more money your dream clients invest in you, the greater the experience they will walk away with. Why? Because they will value your offerings so much more knowing that you value yourSELF. You set the bar here. How much are you worth?
Exercise: What’s your dream income? How many products/services would you need to sell in order to achieve that income goal? Is this feasible? If not, can you raise your prices to reach that income goal and DO LESS?
HINT: The answer to that question is always yes. You determine your worth.
I am a coach.
I want to make $100,000 this year.
I sell my coaching package for $2,000.
I need to coach 50 people this year.
That’s too many clients to manage!
I increase my package prices to $5,000.
Now I only need to serve 20 clients.
That feels aligned with my work capacity and dream lifestyle!
8. You don’t believe you’re an expert.
In order for your clients to pay you the big bucks (read above), you need to LIVE like you’re worth it. This means you must fully embody the role of the expert. If you don’t believe you’re the best at what you do - neither will your dream client! And that means - you guessed it - if they don’t believe you’re the best at what you do, they’ll go find the person who IS, and pay them instead. Gah. No thanks! Soooooo….
This is where the hard work comes in. Start to shift into the mindset of the expert using tools like positive affirmations, mantras, and visualizations to start SEEING yourself as the expert.
You know the popular phrase, “fake it ‘til you make it”? Fuck that. Don’t fake it, become it.
Here’s our favourite mantra for this practice: “I am stepping into the role of an expert. I am the best _______________ (insert your bangin’ job title here) in the World.”
9. You’re not taking advantage of technology.
If you’re still busting your balls (excuse our inappropriate slang) trying to get your business to RUN properly, then you’re not using the tools that are available to help you.
- Staying up ‘til midnight sorting your email list
- Not seeing any growth in your email list despite heavy efforts
- Writing new copy everyday and never repurposing content
- Killing yourself over posting on social media and still not growing your audience
- Not reaching enough people to launch your high paying offering
...then there’s a tool that can help you do it more effectively and wayyyyy more efficiently! Take it from two boss babes who used to pull all nighters and never put our phones down just to scrape by in business.
Using the right tech tools will help you grow your email list naturally (while you sleep), generate online sales, connect and engage with your audience, and help you get your message out to the masses without requiring you to work around the clock. Trust us! Automating your business using technology will change your life, and finally let you sleep again. We learned the hard way that technology isn’t something to be scared of, but something to be leveraged.
10. You’re not confident selling.
If your number one job as a business owner is to SELL your stuff, then you better be clear on what you’re selling! And you better be excited to sell it! This makes total sense, right? I mean you’d never find a car salesman that didn’t do everything he could to sell you that perrrrrrfect car, right? Yet, a lot of female entrepreneurs aren’t sure how to best bundle their offerings, how to scale up, and/or how to offer their expertise to potential clients. Does this sound like you?
When you learn how to put together desirable offerings (that provide the highest value and biggest outcomes) your dream clients will come running! Attraction marketing, baby! But if these clients aren’t converting to sales - that’s on you!
We see it all the time, your dream client is right there dyyyiiiiing to work with you, but when it comes to SELLING (aka actually asking for money) you get wishy washy, you feel icky, you start mumbling about your prices. And in that moment you shift from expert to amateur. You plant a seed of doubt within you dream client.
This is the time you need to unapologetically own your worth, declare yourself as the expert and boldly ask for the sale. You aren’t doing anyone a favor by not selling to them, in fact you are helping them stay stuck exactly where they are …. pretty shitty right?
Your clients need you. Selling is of service to them. It’s your job to give these potential clients what they want. You were given this gift (aka to expertise) to share it! Go do that!
Your biz deserves the best of you! And YOU deserve the best from your biz! Time to grow the sh*t out of your biz so it can serve you and your people! We're here to help you do just that click here to apply to work 2:1 Jak and I.
Robyn + Jak